Nike held the Philippines’ largest women’s race in Manila – with over 10,000 participants. To elevate the runner’s experience, we created a 360° dome experience that showcased customized content for the women that just finished the race. Triggered by an RFID tag assigned to each runner, we tracked her race time, her pledge photo, and highlights of her training journey to complete the 10K race. A series of audio reactive visuals along with a short immersive 360 experiential film were projected within the dome to celebrate the individual runners’ journey & victory.
Creative Technologist Lead: Miguel De Andrés Clavera Creative Technologist: Zac Ong Art Director: Matteo Catanese Visuals: Future Deluxe