POWERING WOMEN TO BE BETTER FOR IT We have launched a women’s initiative in Indonesia and in the Philippines — called #betterforit — to inspire women to be active, take on new challenges and conquer personal goals. #betterforit encourages female athletes around the world to share their personal #betterforit mission. The #betterforit movement includes insights from athletes and influencers. They embody #betterforit shown through their goal setting mentality and accomplishments in training and competition. #betterforit is more than just accomplishments and accolades, it is about the journey and hard work along the way. If you’re brave enough to try, you’re strong enough to finish.
Creative Director: Scott McClelland Creative Technologist: Zac Ong Art Director: Matteo Catanese Photographer: Chuck Reyes